Hi! I’m Pam Noble

I’m a caffeinated marketing nerd with pink hair who loves absurd humor, storytelling, and inventing useful new words & phrases for everyday things. (Recreational cheese, anyone?)

I’m also the founder of Redefine MKTG, and a Google Business Profile nerd obsessed with consumer psychology. I teach tiny-but-mighty businesses how to turn their Profiles into 24/7 visibility machines that get customers through the door without spending a dime on ads.

I believe that in business, visibility is power—and it starts with helping you understand how your customers actually think and how Google actually works.

If that sounds like your kind of marketing, you’re in the right place. Let’s flip the visibility switch and make sure your business gets seen, trusted, and chosen.

Woman with curly pink and brown hair wearing glasses and a purple shirt with the word 'AMBITION' on it.

How I Help

  • Google gives you a free tool with massive reach—your Google Business Profile. Most business owners claim it once and forget it exists. But with a few tiny tweaks (think: strategic photo choices, review replies, descriptions), you can launch your business to the top of local search. No ads. No gimmicks. Just smart, well-timed psychology-fueled strategy.

  • I’ve spent decades studying consumer behavior, decision-making science, and marketing strategy—all to crack the code on one thing: What makes someone choose YOUR business over every other one on the list? Spoiler: It’s not luck. It’s not even always quality. It’s how you show up in the moment they’re ready to buy. Your GBP is your secret weapon, and I’ll show you exactly how to wield it.

  • This isn’t about gaming the algorithm. It’s about knowing how Google works and using that knowledge to tip the odds in your favor. When you align your online presence with how humans actually think and make decisions, you become the obvious choice. I teach the tactics, tools, and tiny-but-mighty actions that make that happen.

    Most people don’t realize that tiny tweaks - like photo choices, the way you reply to reviews, or how you describe your services - can massively change how often you show up in search and how likely people are to choose you.

    That’s where the psych comes in.
    That’s what I teach.

  • I’m on a mission to help the underdogs win. I work with small business owners—especially women, immigrants, BIPOC, and rural entrepreneurs—who are tired of playing by broken rules. My strategies are designed to be understandable, doable, and powerful enough to compete with businesses 10x your size. Legacy wealth starts with being seen.

  • Whether you're the kind of business owner who likes to DIY or you'd rather delegate the whole damn thing, you're covered. Everything I teach, I can also do for you. From Google Business Profile optimization to review management and content creation, I’ve built my services to be as hands-on—or hands-off—as you need them to be.

Why This Work Matters

Because I’m tired of amazing small business owners getting overlooked.

  • Because the money you earn should stay in your community, not get siphoned off by corporate ad platforms.

  • Because marketing should be repeatable, not mysterious.

  • Because when you learn how Google and human behavior actually work, you stop guessing—and start growing.

  • Because one good Google listing can change the game. Permanently.

I don’t just show you where to click. I show you why it works—so you can take control of your visibility, your marketing, and your future.

Let’s make your business unmissable.