You’ve been sitting on a rocket launcher this whole time.

[record scratch]

A cheat code?

Yes indeed! It's your Google Business Profile. (Yup. That thing you claimed once and probably haven't touched since.)

It's the free tool everyone has but nobody knows how to use.

I’m Pam Noble, founder of Redefine MKTG, and a Google Business Profile nerd obsessed with Consumer Psychology. I teach tiny-but-mighty businesses how to turn their Profiles into 24/7 visibility machines that get customers through the door without spending a dime on ads.

But here's the real magic: I don’t just show you where to click. I show you why it works, based on how people actually make decisions.

🧠 Psychology Meets Search

I’ve spent decades studying consumer psychology, behavior patterns, and marketing strategy - all to answer one big question:

What makes someone choose your business over every other one on the list?

Spoiler: It's not luck. It's not even always quality.
It’s how your business shows up in the moment they’re ready to buy.

Your GBP is the first impression, the trust builder, the “do I bother clicking?” decider.

Most people don’t realize that tiny tweaks - like photo choices, the way you reply to reviews, or how you describe your services - can massively change how often you show up in search and how likely people are to choose you.

That’s where the psych comes in.
That’s what I teach.

🎯Wanna know what I’ve discovered?

Your GBP has hidden features and under-the-radar loopholes that can launch your visibility faster than anything else out there - once you know how to use them.

This isn’t about “gaming” the algorithm.
It’s about understanding how Google works, and then playing the game better than anyone else on your block.

❤️ Why I Do This

My work is rooted in economic justice, common sense, and showing up like a damn human.

• Because I’m tired of watching amazing small business owners get overlooked.
• Because marketing should be understandable, doable, and repeatable.
• Because most small businesses are copying broken strategies and it's time to stop the cycle.
• Because the money you earn should stay in your community, not go to a corporation with headquarters in another state and a billion-dollar ad budget.
• Because women, immigrants, BIPOC business owners, and tiny-town entrepreneurs deserve legacy wealth too. For their kids. For their communities. For the whole damn town.

And because when you know how Google and human behavior actually work, you can finally stop guessing and start growing with the tools you already have.

Because the moment a tiny business owner realizes they can outshine the big guys - with zero ad budget and one good Google listing - is the moment everything changes.

I'm Really Different From All the Other Marketing Gurus

Most marketers are focused on social media. Or expensive ad campaigns. Or flashy funnels. They use marketing jargon and talk about analytics and SEO and other things that other marketing "experts" actually understand. They focus on data and not how human brains (like your customers') actually make decisions.

So I teach differently. I use analogies, show real-life examples, break things down into plain English, and help you build simple systems that are easy to manage without any technical know-how. I will:

🧠 Teach & Guide

• Show you how to optimize your Google Business Profile (aka GBP) for the best visibility and the most clicks
• Break down useful marketing concepts with simple analogies that make sense
• Help you turn your GBP into a sales tool that works 24/7

🛠 Deliver Tools & Support

• Give you tons of copy-and-paste swipe files, cheat sheets, checklists, and digital downloads
• Show you what really matters to your customers, and explain why
• Manage your online reviews for you so you can focus on what you're best at

👋 Want the short version?

I’m Pam. I’m a caffienated marketing nerd with pink hair who loves absurd humor. I tell stories, laugh loud, and show local businesses how to outshine big brands without spending big bucks.

I believe visibility is power - and it starts with helping you understand how your customers actually think and how Google actually works.

If that sounds like your kind of marketing, you’re in the right place. Let’s flip the visibility switch and make sure your business gets seen, trusted, and chosen.

Redefine MKTG is an independent publication launched in June 2025 by Pam Noble. If you subscribe today, you'll get email newsletters about new content the second it's available. Your subscription makes this site possible, and allows Redefine MKTG to continue to exist. Thank you!

💌 About Subscribing

Redefine MKTG is home base for my visibility-obsessed brain. If you like what you’re reading and want to stay in the loop, you’ve got options. Choose your own adventure:

🔴 Take the Red Pill:

Join the Weekly Visibility Briefing

Once a week, I’ll send you a newsletter with:

• 📰 Blog post highlights (no inbox spam, just the good stuff)
• ✍️ A swipeable GBP update prompt
• 💬 Ready-to-copy replies for reviews and social posts
• 💡 A hot tip that makes Google work for you
• 💥 Practical, plug-and-play visibility boosts you can actually use

It’s free. It’s useful. It won’t sit unopened next to a hundred “Thursday Thoughts” emails from marketers who should know better.

👉 Sign up here to get the good stuff.
(Replace this with your MailerLite form/link)

🔵 Take the Blue Pill:

Subscribe Through This Site

Prefer instant blog updates? You can subscribe through this site and get an email every time I publish a new post. Some people love that. Some don’t. No judgment.

🔴🔵 Or do both if you want. You’re in charge here.

Why is it Redefine MKTG and not "Redefine Marketing?"

• Because it's faster to type and harder to forget.
• Because it's the business-school abbreviation for marketing. And this is the most useful business school you'll ever attend, but with better jokes and no student debt.
• Because “Redefine Marketing” sounds like a LinkedIn thought leader trying to sell you synergy (whatever that is.) “Redefine MKTG” sounds like a punk band that also teaches SEO.
• Because “Redefine Marketing” wears khakis. “Redefine MKTG” shows up in Mary Janes, sassy socks, and a cause.
• Because “Marketing” feels like homework. “MKTG” feels like “Let’s get this done so you can go home before dinner rush.”
• Because “Marketing” is what they called it in textbooks. “MKTG” is what we wrote in the margins while passing notes about how we’d do it better.
• Because “Marketing” is a 12-syllable PowerPoint. “MKTG” is spray-painted on the side of a food truck that just sold out of waffles.
• Because it’s the kind of abbreviation you’d see in an MBA program - but without the group projects, overpriced textbooks, or weird online forums.
• Because “Redefine MKTG” is short, punchy, and makes you look twice. Kind of like your favorite headlines.
• Because it fits in a URL, looks good in a handle, and doesn’t cost $4K to type.
• Because when you’re this good at marketing, you don’t need all the extra letters.
• Because fewer letters = cleaner URLs = easier to remember = more clicks. That’s just math.
• Because “Redefine Marketing” sounds like a rebrand pitch from a team that says “leverage” too much. “Redefine MKTG” is the rebrand.